TCF, standing for Treating Customers Fairly, is an FSA initative designed to improve customers' experience of financial services and ensure they are treated fairly.

Being such a broad subject, TCF means different things to different groups.

For the FSA, Treating Customers Fairly is central to the delivery of their retail regulatory agenda as well as being a key part of their move to principles-based regulation.

For providers (e.g. insurance companies) it is a new style of regulation that goes beyond ticking a box to say "we're compliant". Providers must be able to prove they are treating customers fairly.

For consumers the end results should be better products, better service and an increased trust in the financial services industry. They should be treated fairly!